Building LotLink
in Public.
I'm John. I run sales and F&I at an independent dealership in Rochester, Indiana, and I'm building an AI BDC platform for stores like ours — out loud. Real numbers, real mistakes, real product decisions. No fluff, no agency-speak.
I Stopped Opening the Dashboard. Now I Just Ask Jordan.
For 122 days our AI BDC talked to customers. Now she answers to the dealer: "Catch me up on Sarah." "Who's gone quiet?" "Text everyone who asked about that Tahoe." 31 tools by voice — and nothing reaches a customer without a human's yes.
You Paid Good Money for That Lead. It Got One Call and One Text.
The average paid lead gets one call and one text before it's marked cold — not because your salespeople are lazy, but because the customer on the lot wins every coin flip. Jordan is immune to the gravity.
The Receipts Update Themselves Now
Our homepage now shows our real production totals — pulled from the same dashboard our store runs on, refreshed every week, win or lose. The screenshots are the actual product.
Don't Take Our Word For It — Meet Jordan Yourself
Become the customer for two minutes: chat with Jordan, have him call your phone, get a real text with the vehicle, and see the follow-up email your leads receive. Then decide.
"I Litte English" — and Jordan Switched to Spanish
A ready-to-buy customer typed "I litte English" at 8:13 AM — the moment most leads quietly die. Jordan offered Spanish, handled the trade-in, and booked the appointment before the floor opened.
The Roadmap Is Whatever Sells Cars
The serious dealers don't want a vendor — they want a say. The direct line to me is support and roadmap in the same thread: your problem fixed today, your idea built for everyone tomorrow.
30 Days with Jordan: The Receipts
Six car deals. Roughly $19,200 in attributed revenue. One AI BDC, one independent dealership in Rochester, Indiana, thirty days of real production traffic. No projections, no demo data — just the math.
The Night Jordan Went Quiet
A core part of the system went down one evening at House of Carz. Nobody filed a ticket into a void — they texted the founder, and it was back online the same night. The support model, in one story.
Why "Cold" Isn't Actually Cold
A customer ignored eleven Jordan touches across email, SMS, and voice. Nine days of silence. Then a Saturday-morning gas-station coincidence put her across the street and she walked in.
The First Phone Call I Slept Through
House of Carz was closed an hour ago. I was on the couch with a Coke and a basketball game. The phone rang anyway. Jordan picked up on the second ring, booked the appointment, and I didn't know about it until coffee the next morning.
Six Days from Email to Sold: Jordan's First Truck
A real customer. A real truck. $4,800 in gross profit. Six days from Jordan's first email to keys in her hand — and she came in a full week before her booked appointment.
Off the Rails: What I Refused to Let My AI Say
The first question every dealer asks: what stops your AI from quoting a $1 truck or telling some kid he's pre-approved? The safety layer I built before Jordan said a single word to a real customer.
Why I Built an AI BDC From the Sales Floor
A Sunday-night lead I didn't see until Tuesday morning. Every missed call at a small lot. Why I stopped waiting for the dealer software industry to figure out independents and built the thing myself.
Want to See the Product Behind the Story?
LotLink is the AI BDC John runs every day at the dealership where he works in Rochester, Indiana. If you want to see what it costs and what it does, the pricing page tells you everything — no contact-sales wall.
See Pricing